BERKELEY, CALIF. – March 02, 2010 – For the sixth consecutive year, Peachpit author Scott Kelby has been recognized as the top-selling computer book author in the U.S., according to research based on Nielsen BookScan data.

The Kelby books that lead in their categories, as well as on Amazon’s list of best sellers, include The Digital Photography Books, Volumes 1, 2 and 3; The Photoshop Elements 8 Book for Digital Photographers; The Adobe Photoshop CS4 Book for Digital Photographers, and The Adobe Photoshop Lightroom 2 Book for Digital Photographers.

Kelby published a total of seven titles in 2009: Photoshop CS4 Down & Dirty Tricks; The Photoshop Elements 7 Book for Digital Photographers; The Photoshop Elements 8 Book for Digital Photographers; The Digital Photography Book, Volume 3; The iPhone Book, Third Edition (Covers iPhone 3GS, iPhone 3G, and iPod Touch); The iPod Book: How to Do Just the Useful and Fun Stuff with Your iPod and iTunes, Sixth Edition; and Photo Recipes Live: Behind the Scenes: Your Guide to Today’s Most Popular Lighting Techniques.

“For any single author in the computer and technology field to hold this title for six consecutive years is beyond astonishing. It’s awe-inspiring,” said Nancy Aldrich-Ruenzel, vice president of Pearson Technology Group and publisher of the Peachpit group, whose imprints’ books, ebooks, videos, apps, and online training are part of award-winning, global brands such as Peachpit Press, New Riders, Adobe Press, and Apple Certified.

To view more of Scott Kelby’s best-selling work, go to www.peachpit.com/ScottKelby.

About Scott Kelby
Scott Kelby has been the top-selling computer technology book author since 2004. He is president of the National Association of Photoshop Professionals, a trade organization for Adobe Photoshop users with more than 70,000 members in over 100 countries. Additionally, Scott is Editor-in-Chief of both Photoshop User and Layers magazines. Scott serves as training director for the Adobe Photoshop Seminar Tour and is the technical chair of the Photoshop World Conference & Expo. Scott is also the author of Scott Kelby’s 7-Point System for Adobe Photoshop CS3 and The Digital Photography Book, Volumes 1 and 2. For more information, visit http://www.scottkelby.com and http://www.kelbytraining.com.

About Peachpit
Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, new media, Web design and development, digital video, digital lifestyle, and all-things Mac-related since 1986. Its award-winning books feature authors who are at the top of their field, pioneering new techniques and new approaches. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, Kelby Training/NAPP, Apple Certified and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.

Media Contact
Laura Pexton
Peachpit
+1-510-558-4166
press@peachpit.com

Scott Kelby’s Photoshop for Digital Photographers New One-Day Seminar Tour Launched by Kelby Training LIVE

New Tour Debuts Oct. 26 at the Boston Convention and Exhibition Center, Boston

Tampa, FL – Oct. 15, 2009 –Today, Kelby Training LIVE, provider of the world’s most popular seminars for photographers, Adobe Photoshop® users, and creatives, proudly announces the highly anticipated Scott Kelby’s Photoshop® for Digital Photographers one-day seminar tour. Anyone who owns a camera and wants to get the best results from every shot should attend this new seminar developed and taught by Scott Kelby, the #1 bestselling author of computer and technology books, an Adobe Photoshop expert, photographer, and founder of the National Association of Photoshop Professionals.

The Scott Kelby’s Photoshop for Digital Photographers seminar tour officially debuts on Oct. 26 at the Boston Convention and Exhibition Center. Registrations are taken online at KelbyTrainingLIVE, or by calling 800-201-7323, Monday-Friday, 8:30am to 7:00pm EST.

“Mastering Photoshop for digital photographers is easy when you know the insider tips and tricks and secrets of the pros,” says Scott Kelby. This is exactly what my brand new seminar tour is all about. It’s a full day of ‘look, here’s how you do this stuff,’ showing you how to work faster and smarter and getting great results for each and every photo.”

Scott Kelby’s Photoshop for Digital Photographers includes five classes, covering editing images in Adobe® Camera Raw, portrait retouching techniques, shooting and creating HDR images, printing techniques that will help you get what you see on screen, as well as Scott’s very own step-by-step Photoshop editing workflow from start to finish.

The entire day of training is only $99 USD or $79 USD for members of the National Association of Photoshop Professionals (NAPP). The seminar includes a detailed workbook, a copy of Photoshop User magazine, a goodies disc loaded with additional training, and a free seven-day subscription to online training courtesy of Kelby Training. Following Boston, the new tour travels to Philadelphia on Nov. 2 at the Philadelphia Convention Center. Visit kelbytraininglive.com for complete seminar details, and future cities and dates.

About Scott Kelby

Scott Kelby is editor-in-chief and publisher of Photoshop User and Layers magazines, president of Kelby Training, founder of the National Association of Photoshop Professionals (NAPP) , and one of the “Photoshop Guys” on PhotoshopUser TV.

Scott is also a photographer, designer, and an award-winning author of more than 40 books, including Photoshop Lightroom 2 Book for Digital Photographers, The Photoshop CS4 Book for Digital Photographers, The 7-Point System Book for Photoshop, and The Digital Photography Book (Volumes 1 – 3).  Since 2004, Scott has been awarded the distinction of being the world’s #1 best-selling author of all computer and technology books, across all categories and is the recipient of the prestigious Benjamin Franklin Award.

For more information on Scott Kelby visit his blog: http://www.scottkelby.com/blog/.

KelbyTraining LIVE

KelbyTraining LIVE has been educating photographers, Photoshop® users, and other creatives for more than 15 years. Annually, they host over 40,000 attendees, making KelbyTraining LIVE the world’s most popular and attended seminars for creatives. Each year tens of thousands of professionals and enthusiasts throughout North America attend their regional, one-day seminars to stay ahead of the competition, boost their skills, and learn the very latest photography, Photoshop®, and Creative Suite® tips, tricks, and cutting-edge techniques from the best experts on the planet, including legendary trainers like Scott Kelby, Joe McNally, Bert Monroy, and Ben Willmore. KelbyTraining LIVE is part of the Kelby Media Group family of creative companies.

Media Contact

Mary Laurinaitis

Manager of Marketing & Media

813-433-5005, ext. 162

maryl@kelbymediagroup.com

Brand New Adobe Creative Suite 4 Unleashed Seminar Tour Launched by Kelby Training Live

Tampa, FL – Sept. 23 - Today, KelbyTraining LIVE, provider of the world’s most popular seminars for creatives, proudly announces the addition of a brand new seminar tour for the Adobe Creative Suite – Adobe Creative Suite® 4 Unleashed! – to its extensive line up of live, one-day, regional photography and Adobe Photoshop® seminar tours. Featuring National Association of Photoshop Professionals (NAPP) and Adobe Certified Instructors Dave Cross and Rafael “RC” Concepcion, the first Adobe Creative Suite 4 Unleashed! seminar debuts in Miami on Oct. 7 at the Miami Beach Convention Center. Registrations are taken online at KelbyTraining LIVE, or calling 800-201-7323, Monday-Friday, 8:30am to 7:00pm.

“On their own, the Adobe Creative Suite applications are incredibly powerful tools. When combined, the creative potential is absolutely amazing. That’s what this seminar is all about – unleashing the full power of the Adobe Creative Suite and dramatically boosting your productivity and creativity,” said Dave Cross, NAPP instructor.

Photographers – both pro and enthusiasts, graphic designers, and Web designers who use Adobe CS4 should attend this seminar to learn how to streamline their workflow with the powerful integration features of Photoshop®, Illustrator®, InDesign®, Flash®, and Acrobat®. Plus, you’ll learn how to create interactive and reusable content that can be easily moved to blogs, online services, and websites.

The entire full day of training is only $49 USD, or $39 USD for NAPP members, and includes a free Adobe CS4 Suite Integration DVD by Dave Cross with paid registration (a $69.99 value). Following Miami the new seminar tour also travels to Austin, TX on Oct. 12, St. Louis, MO on Oct. 28, and Kansas City, MO on Oct. 30. Visit www.kelbytraininglive.com for complete seminar details, and future dates and cities.

About the Instructors
Dave Cross is senior developer, education and curriculum for NAPP. Cross is an Adobe Certified Instructor in Photoshop CS4, writer of numerous bestselling books like Photoshop Finishing Touches and the Photoshop Help Desk, regular columnist for Photoshop User and Layers magazines, and one of the “Photoshop Guys” for the popular PhotoshopUser TV weekly podcast.
Rafael Concepcion (RC) is an education and curriculum developer for NAPP, and the co-host of the Layers TV podcast (the How-to Podcast for Everything Adobe), and an Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom. RC spends his days developing content for all applications in the Adobe Creative Suite. He also writes columns for Layers and Photoshop User magazines.
KelbyTraining LIVE
KelbyTraining LIVE has been educating photographers, Photoshop® users, and other Creatives for more than 15 years. Annually, they host over 40,000 attendees, making KelbyTraining LIVE the World’s most popular and attended seminars for Creatives. Each year tens of thousands of professionals and enthusiasts throughout North America attend their regional, one-day seminars to stay ahead of the competition, boost their skills, and learn the very latest photography, Photoshop®, and Creative Suite® tips, tricks, and cutting-edge techniques from the best experts on the planet, including legendary trainers like Scott Kelby, Joe McNally, Bert Monroy, and Ben Willmore. KelbyTraining LIVE is part of the Kelby Media Group, Inc. family of creative companies.
Media Contact
Mary Laurinaitis
Manager of Marketing & Media
813-433-5005, ext. 162

Adobe, Photoshop, InDesign, Illustrator, Flash, Acrobat and Adobe AIR are all registered trademarks of Adobe Systems Incorporated.

TAMPA, FL – Oct. 1 – Today, Scott Kelby, president of the National Association of Photoshop Professionals (NAPP) and conference chair of Photoshop World Conference & Expo, unveiled the newest NAPP member benefit, H.E.L.P. (How-to Educational Library for Photoshop) during the opening keynote at the Photoshop World Conference & Expo in Las Vegas.

If you’ve ever wondered what a particular checkbox, tool, filter, or option was in Adobe® Photoshop®, NAPP set out to show you just that in short 60-second max videos (and yes, there are literally thousands of these short to-the-point videos). After input from thousands of Beta testers around the world, H.E.L.P. has been tweaked, updated, simplified, and expanded to make it truly an amazing resource for learning Adobe Photoshop.

"We wanted to create a single place where Photoshop users could get the answers they need, really fast, without having to do a lot of digging around or searching all over the Web" said NAPP President and Co-founder, Scott Kelby. By keeping everything to 60 seconds or less, you get just what you need in seconds. There’s never been anything like it, and its free for NAPP members" he added.

Along with the groundbreaking H.E.L.P system, NAPP launched a new project for people who are brand new to Photoshop, to help them get up to speed fast, with none other than 2009 NAPP Photoshop Hall of Fame inductee Dave Cross as their personal guide and trainer. Available on the NAPP member website.

NAPP also released a special custom designed set of Wacom tablet drivers pre- programmed for different Photoshop tasks like photo retouching, graphic design, color correction, and more for its members to use.

After these announcements, Senior Vice President and General Manager of the Adobe Creative Solutions Business Unit, John Loiacono took the stage in Las Vegas to give the standing room only crowd at Photoshop World a sneak peek at future Adobe Photoshop technologies.

About Photoshop World

Photoshop World Conference & Expo is the official convention of the National Association of Photoshop Professionals (NAPP) and the largest Adobe Photoshop event in the world. The three-day conference features over 100 training sessions taught by 40 of industry’s most creative and talented Photoshop, photography, and design experts. Its two-day Expo is packed with exhibits from leading hardware and software companies as well as major retailers. For more information about Photoshop World Conference & Expo visit http://www.photoshopworld.com.

About Scott Kelby

Scott Kelby is the president of Kelby Media Group, co-founder and president of the National Association of Photoshop Professionals (NAPP), and the editor and publisher of Photoshop User and Layers magazines. In addition, Kelby is the training director for Kelby Training and technical chair for the Photoshop World Conference & Expo.  

Since 2004, Kelby has been awarded the distinction of being the world’s #1 best-selling author of all computer and technology books, across all categories. His books have been translated into dozens of different languages and he is a recipient of the prestigious Benjamin Franklin Award.

For more information on Scott Kelby visit http://www.scottkelby.com/blog/.

About NAPP

The National Association of Photoshop Professionals (NAPP) is an accredited, dynamic trade association and the world’s leading resource for Adobe® Photoshop® training, news, and education. An award-winning team of Photoshop experts, authors, consultants, and trainers lead the association keeping its members on the cutting edge of Adobe Photoshop techniques and technology. With more than 71,000 members in 106 countries, NAPP is the largest graphics and digital imaging association worldwide. For more information, visit http://www.photoshopuser.com.

Media Contact:
Mary Laurinaitis
Manager of Marketing & Media Relations
813-433-5005, ext. 162
maryl@kelbymediagroup.com

Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated.

$11,000 Grand Prize Winner Announced for Scott Kelby’s Second Annual Worldwide Photo Walk

Largest Global Event for Photographers With 32,000 Participants in 900 Cities

TAMPA, FL – Aug. 19, 2009 – Scott Kelby is pleased to announce the $11,000 grand prizewinner and 10 honorable mentions from the Second Annual Worldwide Photo Walk™, which took place on Sat., July 18. This year’s record-breaking Photo Walk was held in 900 cities around the globe with more than 32,000 participants.

“There were so many amazing, intriguing, fascinating, and just fun shots, that it made going from nearly 900 shots down to 10 finalists and one winner incredibly challenging. The sheer quality of the shots taken this year were just over the top,” said Scott Kelby, Photo Walk organizer, #1 bestselling computer and technology book author, and president of the National Association of Photoshop Professionals (NAPP).

From Thailand, the 2009 Photo Walk grand prizewinner is Bossakorm Buena for the image titled “Can’t Stop Smiling.” Bossakorm Buena receives an $11,000 prize package from the Photo Walk sponsors, including Adobe, Nikon, B&H Photo, Bogen Imaging, Wacom, Kelby Training, Lensbaby, Photoshop World, onOne Software, X-rite, Peachpit, NAPP, Think Tank Photo, Digital Photo Academy, Drobo, and iStockphoto. Prize details available at http://worldwidephotowalk.com/prizes/.

The 10 honorable mentions each receive a prize package valued at $1,500 are:

1. Sam Wong -Newcastle, Australia
2. Frank Thys – Brussels, Belgium
3. Svein Ove Boe – Bergen, Norway
4. Sarah Gjertsen – London, England
5. Jeroen Idema – Amsterdam, Netherlands
6. Sudiru Abdullah – Brunei
7. Ronal Suello – Cebu City, Phillipines
8. Luke Ling – Pittsburgh, Pennsylvania
9. Son Papdi – Chennai, India
10. Marcelo Londono Alvarez – Rio De Janeiro, Brazil

The best photo taken during each July 18^th Photo Walk was chosen by the walk leader and submitted for judging. From this group of images, Scott Kelby selected one single best photo for the grand prize and 10 honorable mentions.

In addition to the prizes above, each Photo Walk leader is receiving a complimentary copy of Scott Kelby’s latest book release – The Digital Photography Book, Vol. 3 – as thanks for leading their walk.

Registration was free for this event and open to all photographers – amateur to professional. Photo Walk groups were limited to 50 participants per walk. Scott Kelby’s Photo Walk is a fun, social photography event where photographers get together for two hours to walk around, shoot photos, and have fun with other photographers. Each Photo Walk has a local assigned leader who chooses the route of the walk and the ending place (a local pub, café, or restaurant) where participants have a chance to look at each other’s photos from the walk and make new photography friends.

About Scott Kelby

President of the National Association of Photoshop Professionals, editor in chief of Photoshop User and Layers magazines, training director and instructor for KelbyTrainingLIVE, CEO of Kelby Media Group, and the #1 bestselling computer and technology book author for the past five years, technical chair of Photoshop World Conference & Expo, and co-host of PhotoshopUser TV and DTown TV podcasts.

Media Contact:

Mary Laurinaitis

Manager of Marketing/Media Relations

National Association of Photoshop Professionals

813-433-5005, ext. 162

maryl@kelbymediagroup.com

Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated.

Photo Walk is a trademark of Kelby Media Group.

Sponsors for this Photo Walk are NAPP, Adobe, Peachpit, Mpix, and Kelby Training.

Registration is free and open to all photographers – amateurs and professionals. Photo Walk groups are limited to 50 participants per walk and advance registration is required. Prizes will be awarded to the single best photo taken from all the Photo Walk locations chosen by Scott Kelby and the best photo of day from each Photo Walk chosen by the walk leader. Prize details are available at http://www.worldwidephotowalk.com.

Scott Kelby’s Photo Walk is a fun, social photography event where photographers get together for two hours, usually in a metropolitan area or trendy section of a city, to walk around, shoot photos, and have fun with other photographers. Each Photo Walk has a local assigned leader who chooses the route of the walk and the ending place (a local restaurant, pub, or café), where participants have the opportunity to look at each other’s photos from the walk and make new photography friends.

About Scott Kelby

President of the National Association of Photoshop Professionals; editor in chief of Photoshop User and Layers magazines; training director and instructor for KelbyTraining LIVE; CEO of Kelby Media Group; and the number 1 bestselling computer and technology book author for the past five years; technical chair of Photoshop World Conference & Expo, and co-host of PhotoshopUser TV podcast.

About NAPP / National Association of Photoshop Professionals

NAPP is the largest digital imaging and design association worldwide with more than 70,000 members in 105 countries. It is the leading resource for Adobe Photoshop training, education and news. For more information visit www.PhotoshopUser.com.

Media Contact:

Mary Laurinaitis

Kelby Media Group/NAPP

813-433-5005, 162

maryl@kelbymediagroup.com

Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated.

Photo Walk is a trademark of Kelby Media Group.

Nikon DTOWN is Sponsored by Nikon and Produced by Kelby Training

Tampa, FL – Feb. 26 – Today, Scott Kelby, bestselling author, acclaimed photographer and leading Adobe^® Photoshop^® expert, launched the first Nikon DTOWN weekly show, featuring the coolest camera tips, photography techniques, accessories and news for Nikon’s digital SLR cameras.

Nikon DTOWN, which can be viewed at www.nikondtown.com each Thursday and runs 10-12 minutes, is sponsored by Nikon^® and produced by Kelby Training. With Scott Kelby and Matt Kloskowski, education and curriculum developer for the National Association of Photoshop Professionals as its hosts, Nikon DTOWN is a fresh approach to teaching camera tips and photographic techniques to today’s digital photographers. No matter what skill level or interest, each episode covers a wide range of topics.

“My buddy Matt Kloskowski and I tried to create a show we’d want to watch ourselves, something we wouldn’t want to miss every week. Today’s Nikon cameras are so powerful with so many features that there are so many cool things you can do with them – we wanted to cover it all, plus offer tips and photography techniques Nikon

D-Series owners can really use,” said Scott Kelby.

About the Show Hosts

Scott Kelby was just named the #1 best-selling computer and technology book author for the 5^th year in a row. His best-selling titles include: The Digital Photography Book (Vols. 1 and 2), The Adobe Photoshop CS4 Book for Digital Photographers, and The Adobe Photoshop Lightroom 2 Book for Digital Photographers.

Scott is also the president of the National Association of Photoshop Professionals (NAPP), the publisher of Photoshop User and Layers magazine, and chief “Photoshop Guy” on the popular podcast, PhotoshopUser TV. He also writes the wildly popular blog, Photoshop Insider, and is the creator of Photoshop World – the world’s largest Photoshop and digital photography conference and expo. Furthermore, Scott also heads up Kelby Training, which teaches Photoshop and digital photography techniques to millions every day via online classes and live seminars… And before you ask, nobody here is exactly sure when he sleeps either.

Matt Kloskowski’s business card says, “Photoshop Guy” because best-selling author, Adobe Photoshop instructor (for conferences, seminars, workshops, online training, DVDs, etc.), photographer, co-host of the PhotoshopUser TV, blogger and podcaster for Photoshop Killer Tips and Lightroom Killer Tips (the web’s #1 Lightroom resource), Photoshop User magazine contributor, and education and curriculum developer for the National Association of Photoshop Professionals (NAPP) doesn’t fit.

About Kelby Training

Kelby Training is the leading provider of instructional DVDs, books, online classes and live seminars for Adobe Photoshop users and digital photographers.  For more information about Kelby Training visit www.kelbytraining.com or its parent company Kelby Media Group at www.kelbymediagroup.com.

Media Contact

Mary Laurinaitis

Kelby Media Group

813-433-5005, ext 162.

maryl@kelbymediagroup.com

Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated. Nikon is a registered trademark of Nikon Inc.

Layers Magazine Launches First Adobe Creative Suite 4 Learning Center

Website Features Video Tutorials for New Creative Suite 4 Applications

TAMPA, FL – Sept. 23 2008 – Layers magazine, the “how-to magazine for everything Adobe®”, has launched a brand new Layers CS4 Learning Center to coincide with the official launch announcement of Adobe Creative Suite® 4.

The Layers CS4 Learning Center contains more than 40 video tutorials by well-known creative pros from across the United States, including: Scott Kelby, Matt Kloskowski, RC Concepcion, Dave Cross, Tom Green, Cheryl Graham and Corey Barker.

Scott Kelby, publisher and editor of Layers magazine, expressed his excitement about the expansive content the Layers CS4 Learning Center offers. “We really pulled out all the stops on this one,” he said. “No matter if you’re a photographer, web designer, graphic designer, video producer or art director, this learning center offers the most comprehensive CS4 coverage out there, and is the perfect companion to what you’d expect from the Layers magazine team.”

Some of the more highly anticipated features of Adobe CS4 showcased in the Layers CS4 Learning Center include:

• Photoshop® – New adjustment brush in Camera Raw 2
• Photoshop® – New graduated filter
• Illustrator® – New UI features including multiple Artboards and the new Artboard tool
• Illustrator® – Blob brush
• Dreamweaver® – New CSS features
• Dreamweaver® – Smart objects and widgets
• InDesign® – Interface improvements and multiplace updates
• Flash® – More intuitive workflow for tweening
• Flash® – 3D effects and the new “bones” feature
• Fireworks® – Creating CSS-based layouts
• Fireworks® – Using the new layout tools (tool tips, smart guides and guide measures)
• After Effects® – Creating a cartoon effect on video footage using new cartoon effect, bilateral blur effect, and CPU render settings
• After Effects® – Adding 3D elements
• Premiere® Pro – Quick effects to apply multiple effects to multiple clips
• And, so much more!

The Layers CS4 Learning Center is free to the public indefinitely in order to provide the most in-depth Adobe CS4 learning support available in the creative industry.

About Layers magazine

Layers – the how-to magazine for everything Adobe® – is the only magazine that helps creative professionals unlock their full creative potential with tips, tricks, and techniques for Adobe® Photoshop®, Illustrator®, InDesign®, Flash®, Acrobat®, Photoshop® Lightroom®, Fireworks®, After Effects®, Premiere® Pro, and Dreamweaver®. Layers also features product reviews, industry news, feature stories, and expert interviews that will keep those that use Adobe Creative Suite for work or play at the top of their game and on the creative cutting edge. Layers magazine is published by Kelby Media Group.  For more information, visit http://www.layersmagazine.com.

Contact

LeAnn McDonald

Layers magazine

813-433-5010, ext. 175

lmcdonald@layersmagazine.com

Adobe, Creative Suite, Photoshop, Dreamweaver, Fireworks, Flash, After Effects, InDesign, Premiere Pro and Illustrator are registered trademarks of Adobe Systems Incorporated.

NATIONAL ASSOCIATION OF PHOTOSHOP PROFESSIONALS LAUNCHES BRAND NEW LIGHTROOM 2 LEARNING CENTER

Learning Center Showcases New Lightroom 2 Features
and Offers Professional Insights for Photographers

TAMPA, FL – July 29, 2008 – Today, in concert with the latest Adobe® Photoshop® Lightroom® 2 software release, the National Association of Photoshop Professionals (NAPP) launched a brand new Lightroom® 2 Learning Center, featuring exclusive content developed by Scott Kelby, NAPP president, Photoshop expert, and the #1 bestselling computer and technology book author worldwide, and Matt Kloskowski, Lightroom Killer Tips expert and education and curriculum developer for NAPP. Since its inception 10 years ago, NAPP is consistently the premier resource in the creative and photography industries to provide professional insight and helpful information on how to get the most out of Adobe Photoshop software.

Visiting photographers to the learning center will greatly benefit from 11 easy-to-follow video tutorials hosted by Kelby and Kloskowski on every improvement made to Lightroom, and how it differs from Adobe Bridge and the first Lightroom software release. Additionally, the learning center provides a comprehensive overview of new features, a question and answer section, and system requirement details.

Presented by NAPP, the Lightroom 2 Learning Center is open to the general public for only 60 days, then all of the valuable content moves to the NAPP members-only website where only NAPP members can access it.

NAPP – where everyone learns Photoshop – provides its members exclusive access to a huge collection of more than 1,000 video tutorials; the latest Photoshop and industry news; product reviews; product discounts from major retailers like Adobe, B&H, CDW, Mpix, Dell, onOne Software, Wacom, and iStockphoto, and eight issues of Photoshop User magazine to members for only $99 USD a year. To become a NAPP member, or to sign up for a free issue of Photoshop User magazine, visit http://www.photoshopuser.com/zinio/index.html.

About Scott Kelby

President of the National Association of Photoshop Professionals; editor in chief of Photoshop User and Layers magazines; training director and instructor for the Adobe Photoshop Seminar Tour; CEO of Kelby Media Group; #1 bestselling computer and technology author worldwide; technical chair for the Photoshop World Conference & Expo, and co-host of PhotoshopUser TV podcast.

About NAPP
NAPP is the largest digital imaging and design association worldwide with more than 70,000 members in 105 countries. It is the leading resource for Adobe Photoshop training, education and news. For more information, visit www.photoshopuser.com.

Adobe, Photoshop, and Lightroom are registered trademarks of Adobe Systems Incorporated.

Contact

Mary Laurinaitis

NAPP/Photoshop World

813-433-5006, ext. 162

maryl@photoshopuser.com

THE IPHONE® BOOK – THE ULTIMATE GUIDE TO THE APPLE® IPHONE®  – IS RELEASING MONDAY, AUGUST 13

TAMPA, FL – August 10, 2007 – The hottest techno-gadget ever made now has its own ultimate guidebook – The iPhone® Book written by #1 top-rated technology book author Scott Kelby and renowned gadget guru Terry White. This amazing new book, the first iPhone book in print, is a lot like the iPhone itself—simple to use and fun to learn. The book’s layout is brilliant with each page covering just one single topic so finding the information you need is quick and easy, including full-color photos so you can see exactly how it works from setting-up wireless Internet to watching videos. The iPhone Book is truly the ultimate “how-to” guide for Apple’s new groundbreaking phone.

Cover price for The iPhone Book is $24.95 USD and available at Amazon.com, BarnesandNoble.com, and ScottKelbyBooks.com.

About Scott Kelby

Scott Kelby is the top-selling computer technology book author worldwide since 2004. He is president of the National Association of Photoshop Professionals (NAPP), and the editor-in-chief of Photoshop User and Layers magazines. Scott serves as the training director for the Adobe Photoshop Seminar Tour and technical chair of Photoshop World Conference & Expo. In addition to The iPhone Book, Scott is also the author of the bestselling The Adobe Photoshop CS3 Book for Digital Photographers, The Digital Photography Book, and The iPod Book. For more information visit www.scottkelby.com.

About  Terry White

Terry White has been with Adobe for over a decade and has extensive knowledge of Adobe’s Creative Professional product line. In his current position as Senior Product Specialists Manager for North America, Terry leads a team of Solution Engineers that focus on Professional Publishing, Web Authoring, and Digital Video. Terry is an Adobe Certified Expert and Creative Suite Master, and has been active in the industry for over 20 years. He is the founder and president of MacGroup-Detroit – Michigan’s largest Macintosh users group and is a columnist for Layers magazine and X-Ology Magazine. Terry is also the host of the top ranked Adobe Creative Suite Podcast, and the bestselling author of Secrets of the Adobe Bridge and co-author of InDesign CS/CS2 Killer Tips.

Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated. Apple is a registered trademark of Apple Incorporated. iPhone is a registered trademark of CISCO Incorporated.

# # #

Media Contact

Mary Laurinaitis

NAPP Media Manager

800-738-8513, ext. 162

maryl@photoshopuser.com